Real estate · Relationships · Purpose

Built on trust.
Guided by purpose.

Bringing people, capital, and experienced operators together to pursue real estate opportunities with a long-term perspective.

Armor shield emblemIntegrity • Stewardship • Lasting value
A foundation of trusted relationshipsA vision beyond the transaction
The Armor philosophy

Capital has a
human story.

Behind every investment is a person, a family, or a vision for the future. We believe those relationships deserve care, clear communication, and thoughtful consideration.

Armor Asset Group is a founder-led real estate business built around capital relationships and collaboration. Our purpose is to connect aligned people and experienced professionals, with integrity and long-term value at the center of the conversation.

Areas of focus

A broader view
of real estate.

Multifamily, commercial, and residential real estate. A consistent commitment to relationships, alignment, and responsible growth.

01

Multifamily real estate

Relationships and investment collaborations with experienced operators in rental housing.

02

Commercial real estate

A broader perspective on commercial property opportunities, grounded in the people and strategy behind each project.

03

Residential investments

Exploring residential real estate relationships and investment collaborations with a focus on thoughtful planning and long-term value.

04

Capital & operator partnerships

Conversations that bring investors, capital partners, and real estate professionals together around shared objectives.

Our approach

Good partnerships
begin with alignment.

01 / RELATIONSHIPS

Begin with people.

Understand the people, priorities, and expectations behind a potential partnership. Build trust through honest, consistent communication.

02 / CONSIDERATION

Ask thoughtful questions.

Consider the opportunity, the experience of the professionals involved, and the strategy guiding the project.

03 / PERSPECTIVE

Think beyond today.

Approach growth with patience, accountability, and an appreciation for lasting relationships and meaningful community impact.

Eliana Ritchie, founder of Armor Asset Group
Meet the founder

Eliana Ritchie

“Success carries a responsibility: to build with integrity and create opportunity.”
Mother · Entrepreneur · Investor

Eliana’s journey is rooted in resilience, service, and a vision for a better future. After immigrating to the United States as a single mother, she built a professional path from compassionate home care into residential mortgage lending and real estate financing.

Her background spans residential lending, hard-money and new-construction financing, commercial real estate, and private-money lending. Working alongside investors shaped her appreciation for the relationships, strategy, and capital required to move projects forward.

Through Armor Asset Group, she is expanding her collaborations across multifamily and commercial real estate. Her interest in affordable housing and community development reflects a wider purpose: creating meaningful value beyond the balance sheet.

The purpose behind Armor +

Faith is a personal foundation for Eliana’s leadership, expressed through integrity, stewardship, accountability, and service. Armor represents strength, preparation, and the responsibility to approach people’s hard-earned capital with care.

Her vision is to build a business defined by trusted relationships, intentional decisions, and the lives it can positively influence along the way.

Strategic partners

Relationships that
bring perspective.

Real estate experience, investor education, and capital relationships supporting Armor’s collaborative vision.

Ricardo Sanabria
Fincapital Investments · Grey Oaks

Ricardo Sanabria

Founder & CEO · Strategic Partner

Ricardo leads investment strategy, capital partnerships, and portfolio growth through Fincapital Investments and Grey Oaks. His background includes multifamily acquisitions and operations, bringing an operator’s perspective to real estate collaboration and long-term value creation.

FINCAPITAL INVESTMENTS / GREY OAKS
Carlos Amaya
Casamerica Team

Carlos Amaya

Founder & CEO, Casamerica Team · Strategic Partner

Carlos brings experience across investor education, brokerage, and real estate investing. A co-founder of Viva Assets and Hablemos de Real Estate, he supports capital formation and investor relationships, bringing a focus on education, community, and collaboration.

CASAMERICA TEAM
Build a relationship

Different perspectives.
Shared purpose.

Investors & capital partners

Interested in learning about Armor’s approach to real estate and building a relationship? Tell us about your interests and what matters to you.

Connect with Eliana ↗

Operators & industry professionals

Working in multifamily or commercial real estate? Let’s explore where our experience, relationships, and objectives may align.

Explore a partnership ↗
Let’s connect

Start with
a conversation.

Introduce yourself, share your interests, and tell us what you would like to explore.

Email Eliana directly ↗

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